6 April 2021
Ignoring mobile optimization for your website is not only a bad idea for SEO reasons, but it can also cause a site to lose numerous sales. Don’t worry, though, its not hard to make some improvements today. Here are the facts to help promote your website in Southwest Michigan, according to both SEO and analytics experts.
The average time a visitor spends on a site is 24 seconds. That’s long enough to get someone turned off. You have to grab their attention fast and in the process make them remember you.
According to a recent study, almost two-thirds of internet users accessed websites using a mobile device. This means that a third of your audience is at the touch of a button and will stay on a Michigan sites main page. You need to make the most of this audience.
Not all visitors are created equal. According to a report by SimilarWeb, a higher percentage of mobile users use Apples iOS versus Android devices. With 55% of the audience using iOS devices, and 45% of the audience using Android devices, it is important to customize your Michigan sites design and look for your primary mobile audience.
The most important aspect of your site is the content. With a mobile audience that prefers fast content, make sure you provide them a web experience that is optimized for the device they are using.
According to a report by SimilarWeb, “The majority of users (70%) never scroll down beyond the first two screens. This means that you absolutely have to have a design that fits the device that they are using.” This means a mobile-first design. If they are on Android, you must make the site look like a desktop website. If they are on iPhone, you must make the site look like a laptop website. If they are on iPad, you must make the site look like a tablet website.
The report also reveals that while there is interest in sites that have more than two levels of screens, this is the most popular choice with 17% of users, followed by “having a background that changes based on device.” With 14% of the audience wanting a background change with the device, the site and content are the primary drivers of interest.
A site needs to serve as a funnel to more information and ultimately to your product or service you are selling.
Learn How to Promote Your Website in Southwest Michigan
Another site is just around the corner, and this is where your site needs to be optimized. To better promote your website, the closer the funnel, the better your site will perform. A report by SimilarWeb reveals that users are visiting the website twice. The first time they come to check out the services or products offered by the site, and the second time they check out the outside links on your site. So make sure you optimize your website for these referrals.
The report also revealed that sites with mobile-first design and multiple levels of scopes perform better than sites with desktop-first design. This is because the site with mobile-first design does not confuse users and gives them an easy introduction to your site. The report shows that the website with multiple levels of scopes gives users the ability to easily access information regardless of device. There are three primary reasons why the multiple-level scopes are popular:
1. User convenience.
2. Search engine optimization benefit.
3. Easier for search engine bots to crawl your site.
Your site needs to present different views of the same page, and provide a context that is relevant to what is on the page. The report reveals that a blog with a page about dogs presents more relevant information to users than a blog about cars. The blog about cars has information about cars, while the blog about dogs has more page information about dogs. The blog about dogs includes a page for each category, whereas the blog about cars only has information about cars. However, the dog has a page about dog grooming and a page about dog health. This shows that each page of your site has information that is relevant to the category that it represents and that the website is optimized for that content.
The report also reveals that users are attracted to sites that show them relevant content in categories that are more interested in products, not just information. This means that you should focus your site on products, not solely information, and provide relevant information only in those products that are particularly related to the ones that your users are most interested in. For example, do not try to be a generic website, but a niche website with a specific reason for people to use your website. Keep all information pertinent to each category and this in turn leads to helping Google and your customers figure out what your website is all about and how your website can benefit them in their searches.
If you have a page about dogs, and users are more interested in dogs, you should place the relevant content of your dog page on your homepage, and link to the page about dogs from your homepage. If you have a page about dogs, and users are most interested in cats, link the cats page to your other cat-specific pages so that there is a complete set of pages in your site that are relevant to users.
Best Navigation to Promote a Website
The best navigation structure is one where the home page gives the most relevant information, and the other pages are linked to from the homepage. This structure helps to promote your website through ease of use. The report reveals that users are drawn to sites that offer them more information in their first viewing. A site that offers users information in both the top and bottom sections is more attractive to users than one which only gives relevant information in the top section of the site. The report also reveals that users are drawn to sites that also link to other pages of the site, and provide a context for what the site contains. The report also reveals that users are attracted to sites that also include a FAQ page. Doing these things will help to optimize your website for more viral traffic.
The report also reveals that users prefer sites that have a navigation menu in the left or bottom navigation section, and that the site is often more attractive if the menu is divided into two sections, with one on each side of the page. The report also reveals that users have a very quick scanning speed, and that websites should be designed with very small graphics, and very large text. Doing all these small detail things will help to promote your website here in South West Michigan.
The report also reveals that users are attracted to sites that contain images of people, and that large-scale website and graphics are boring. The report also reveals that users expect websites to be designed with content and keywords in mind, and that sites should contain links to other sites, and images, that are related to the content in the site. The report also reveals that users are attracted to websites with a search bar. The report also reveals that users are drawn to sites that have an archive, and that the site should not be designed for the homepage, but should be used as a starting point for further research. The report also reveals that users prefer sites that contain videos. Videos are how people consume news and information. All websites should include video, as this helps increase google ranking as well. I hope these tips help you in your quest to add content to your website and help to promote your website in the SW Michigan area.