Why Use Online Videos in Your Marketing Efforts?

One of the main advantages of using internet video is that it can be used in several ways which is the most important way to convert prospects into customers.

Using Video To Promote Your Business

Using video to help market or promote your business or on a third party video site like Youtube is one of the ways to drive traffic to your website. There are a lot of great benefits of using online video to market your company and you should not ignore them. Below are a few of them:

1) Visibility of Your Website.

You can simply find a video marketer to make you some videos that markets your business, then you can post them to Youtube for some good links back to your site. You can also add the video to your own website as Google rewards websites with more content – and as Youtube is in the Google family, using Youtube videos will help with making your website more visible and rank better. You can also make your own video using your phone and free online software.

2. Less Cost Than Advertising

Video on your website can be used in two ways: embedding on your web page by using a video player, or uploading to a third party site like Youtube or Vimeo. Using internet video in your website is cheaper than traditional advertising in most of the cases.

You do not have to spend money for uploading your videos to the internet. This marketing method is basically free so it really doesn’t get cheaper than that. You can also use your own videos. It is so easy to upload videos to the internet.

3. More Unique Visitors

You will get more unique visitors to your website after using huge traffic giants like Vimeo or Youtube. This is a great way to generate traffic to your website.

4) Video is the Medium of the Masses These Days.

People consume videos all day and many people make buying decisions based on video explanations or reviews of certain products. People conduct research through online searches and watching videos that better explain the benefit to them. Video is king as they say, and almost all businesses are now using videos in some way to market their company.

Using Video To Promote Your Business

5) One of the most important benefits of using video in your marketing is that it is simple to use. You do not need special equipment to make your own videos. You can start with just using your own smart phone and easily take video of your business and what it does. There are also a lot of free websites where you can upload your videos. It can also be easier to generate traffic to your website after you upload your video. If you look through YouTube or Vimeo, you will easily see that there are a lot of people who are already doing it. They upload videos about their products or services because using video to promote your business is just a great idea.